We collect two types of information: personally identiﬁable information and non-personally identiﬁable information. Personally identiﬁable information is information that identiﬁes you or can be used to identify or contact you (“Personally Identiﬁable Information”). We also may collect information that by itself typically cannot be used to identify or contact you, such as demographic information (e.g. age, profession or gender), IP addresses, browser types, domain names, and other anonymous statistical data involving the use of the Applications, the Sites and the Services (“Non-Personally Identiﬁable Information”). Personally Identiﬁable Information we collect may include (but are not limited to) your name, email addresses, mobile phone number, gender, age, username and password, device model, phone carrier and other information either desirable or necessary to provide quality services to our customers and visitors. We may also collect information about you relating to your use of the Applications, Sites and Services, your communication and product preferences, and information pertaining to the identiﬁcation of your mobile or other electronic device from which you access the Applications, Sites and Services.
Furthermore, to provide location-based services on Bet On Sports products, Bet On Sports and our partners may collect, use, and share precise location data, including the real-time geographic location of your mobile devices.
To the extent we are able to do so, we may link your Non-Personally Identiﬁable Information with your Personally Identiﬁable Information. We may also link information collected online with information we collect ofﬂine or that is collected online by third parties.
Bet On Sports may use the information collected from you to provide services which you have requested from us. We may use any and all information we gather to automate processes on our website, including but not limited to customize display advertising, provide special promotional offers and for other operational requirements.
We may also use your personal information to send you targeted messages, publications, news, and information about new products, events, special offers, promotions and beneﬁts. Bet On Sports may use third-party service providers to send and distribute e-mail and to perform other marketing and support functions. We may use information we collect from you to improve the content of the Applications, the Sites and the Services, to enhance users’ experiences when visiting or accessing the Applications, the Sites and the Services, and to customize the content and layout of the Applications, the Sites and the Services for each individual user.